Lexus & Amazon Music Present "Destination .Paak (2024)

  • Anderson .Paak debuts"Celebrate" remix and music video, encouraging fans to getoutdoors

PLANO,Texas, June 21, 2024 /PRNewswire/ -- Incelebration of World Music Day,Lexus and Amazon Music haveteamed up with 8x Grammy Award winning artist Anderson .Paak to launch a new campaign,"Destination .Paak – The Lexus GX Remix." Designed toempower fans to get outdoors and enjoy what life has to offer, thecampaign includes an exclusive Anderson .Paak remix and music video featuringthe all-new 2024 Lexus GX, as well as behind-the-scenes interviewsand interactive content with the award-winning artist. "Destination.Paak – The Lexus GX Remix" is available on destinationPaak.combeginning today.

Lexus & Amazon Music Present "Destination .Paak (1)

From the untamed wilderness of the forest to vast desert fields,fans will follow Anderson .Paak ashe explores California's ruggedand beautiful terrain in the 2024 Lexus GX – searching for theperfect spot and source of inspiration to bring a reimaginedrendition of his original track, "Celebrate," to life.

"After fifteen years in the music game, I'm trying to stayinspired and impress my kids," said Anderson .Paak. "I find that getting out innature can be both humbling and reinvigorating. That's why thisWorld Music Day, whether it's a public park performance ororganized outdoor concert, I'm inviting my fans to join me ingetting outside to celebrate music."

"The Lexus GX is meant for all of life's adventures, both on andoff-road," said Cynthia Tenhouse,vice president, Lexus Marketing. "It was a great fit forAnderson .Paak's re-release of the'Celebrate' music video as he showcases the GX's rugged resilienceand luxury craftsmanship throughout his own music journey. LikeAnderson .Paak, we hope morepeople are inspired to find their own outdoor adventures."

Reimagined from the ground up, the 2024 GX was designed toinspire customers to pursue their urge to travel, take an unpavedpath, and revel in the joy of driving. The all-new GX builds upon astrong foundation of off-road capability, showcasing anunparalleled combination of elegant features, intuitive technology,and off-road prowess that Lexus customers have come to expect.

Fans can explore the campaign in its totality ondestinationPaak.com now through August 31,2024. Exclusive featured content includes:

  • "Celebrate" Music Video: opening in an undisclosedgarage in California, Anderson .Paak explores some favorite relicsfrom his career. Reminiscing on the journey that brought him towhere he is today, Anderson grabsa few instruments and hits the road in the all-new 2024 Lexus GX.Traveling from the forest to the desert in search of the perfectlocation and source of inspiration, he delivers a reimaginedperformance of his original 2016 track, "Celebrate." Reinvigoratedby the natural beauty that surrounds him, he allows the rhythm ofthe music to consume him as he levitates into the air.
  • Anderson .Paak's "WorldMusic Day" Playlist: Anderson.Paak shares a playlist of his favorite genre-bending remixes, thathave inspired him throughout his career.
  • The Lexus GX Gallery: a collection of behind-the-scenesimages of Anderson .Paak and theall-new 2024 Lexus GX on-set of the "Celebrate" music video.
  • Behind-the-Scenes Interviews: Anderson .Paak shares his journey as a musicalartist, finding inspiration in nature, and creating his newNxWorries album with co-collaborator Knxwledge.

For more information on "Destination .Paak: The Lexus GX Remix"and the all-new GX, visitwww.destinationPaak.com,www.lexus.com/gx and the LexusNewsroom.

About Lexus
Lexus' passion for brave design, imaginative technology, andexhilarating performance enables the luxury lifestyle brand tocreate amazing experiences for its customers.Lexus began itsjourney in 1989 with two luxury sedans and a commitment to pursueperfection. Since then, Lexus has developed its lineup to meet theneeds of global luxury customers in more than 90 countries. Inthe United States, Lexus vehiclesare sold through 244 dealers offering a full lineup of luxuryvehicles. With eight models incorporating Lexus Hybrid Drive, Lexusis the luxury hybrid leader. Lexus also offers nine F SPORT models,one F performance model and one F model. Lexus is committed tobeing a visionary brand that anticipates the future for luxurycustomers.

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About Amazon Music
Amazon Music is an immersiveaudio entertainment service that connects fans, artists, andcreators through music, podcasts, and culture. Amazon Music bringsfans closer to what they love, with curated and personalizedplaylists, live broadcasts, artist merch, and Amazon Exclusivepodcasts. Prime members get access to all the music they love inshuffle mode, plus, the largest catalog of top ad-free podcasts,included with their membership. Customers can upgrade to AmazonMusic Unlimited for on-demand access to 100 million songs, as wellas millions of songs in HD, Ultra HD, and Spatial audio. Anyone canlisten to Amazon Music by downloading the free Amazon Music app, orby going to wherever they listen to music, including Alexa-enableddevices.

MEDIA CONTACTS:

Laura Finley
469-971-3503
laura.finley@lexus.com

Ashley Greenwood
310-437-2500
Ashley.greenwood@teamone-usa.com

Lexus & Amazon Music Present "Destination .Paak (2)

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SOURCE Lexus

Lexus & Amazon Music Present "Destination .Paak (2024)
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